Technology has revolutionized the way we work. Automation is the buzzword as industries across the world leverage its amazing capabilities to simplify and streamline operations. For small business owners, however, finding the right systems can be daunting because there are just so many. It’s extremely important to find one that works for your enterprise and improves workflows.
Today’s blog will detail which tech works for small business owners to grow their business.
Install Communication Software
Miscommunication can be expensive and with more people now working remotely, it’s crucial that your team has the tools to communicate with ease. Look for communication software with key features such as:
- Audio and video conferencing
- Presentation sharing
- Direct and group messaging
- Email marketing
- Secure file sharing
- Company directory
Use Time Trackers
Time trackers are excellent tools to ensure accountability and enhance productivity, making them indispensable for the workplace. They log how much time is spent on each task, provide insights into which tasks are eating into your staff’s time, issue notifications for missed login and logout times, automatically generate billing, generate reports, and more.
Rely on Project Management Software
Project management software lets you segment tasks based on their order of importance. It provides a clearer picture of which steps in a task are sequential and which are interdependent. It also lets you or team leaders allocate tasks to staff who will find it much easier to complete them. Project management software makes quick work of monitoring the progress and performance of your team too. By being able to see what each person is working on, you can ensure that your team functions as one.
Turn to the Cloud
Cloud computing has become the preferred choice for entrepreneurs everywhere, thanks to its wealth of features and benefits. Cheaper and faster to use, it can also save you heaps of time. Two of the biggest benefits of cloud computing are its scalability and accessibility. You don’t need to pay for capacity that you aren’t using or wait for days to get more computing power or storage space. It’s done within minutes! Cloud-based systems are also accessible from anywhere in the world with an internet connection. You and your team could be on opposite ends of the world and will still be able to access systems.
Cloud computing eliminates the need for expensive IT infrastructure and maintenance that would otherwise eat into your technology spend. Your provider will guide you through installation and take care of updates and maintenance so you don’t have to.
Leverage Digital Marketing
Online is where a majority of marketing happens, so make sure you’re using it to your advantage. Use popular social media sites to promote your brand, products, and services. Have a website with a great written copy to attract traffic. Make use of email marketing and collect email addresses through opt-in forms. Create Google, Facebook, and Instagram ads to capture leads. Use affiliate programs, influencer marketing, and guest blogging to increase your reach. The sky really is the limit with digital marketing!
Technology for entrepreneurs is incredibly advanced today. The best part is that most are not prohibitively expensive, which means even bootstrapped start-ups can use it. The key is to be selective about which technology to use so that it works for your business instead of against it.
