Yayyyy! April is here! A time for new beginnings, growth, and moving forward in positive ways.
For entrepreneurs, this is the perfect time to revisit your client avatar – also known as buyer persona or target market. Because understanding your ideal client is the foundation for all your marketing strategies, you will want to know who they are today.
What has changed about them?
Has their purchasing power been impacted during the pandemic?
Do you need to change your ideal client to reach your revenue objectives?
Reach the Right Audience
The main benefit of knowing your buyer persona is so that you can reach the right audience. Remember: a product that serves everyone is a product that often times serves no one. What does this mean? It means that you can’t appeal to everyone. Instead, you should to cater to a niche market in order to stand out more easily.
By knowing who your customer base is, you can tailor your product or service towards them instead of building a brand that seems to have its hand in everything.
Drive Your Marketing Strategy Effectively
If you don’t know who your customers are, you won’t know what they’re looking for. Understanding your client’s avatar is the key to building an effective marketing strategy. For instance, if your target market is teenagers, you can plan your advertising strategy on media platforms most used by that demographic. This targeted advertising will not only be much more effective but it will help you save a lot of money.
Increasing Lifetime Customer Value
It’s easier to sell existing clients than to acquire new ones. Knowing your client’s avatar can also help you improve your offerings. If you know who’s purchasing your product or service, you can begin to understand why they made the choice. Once you learn their behaviors, you are in a position to know the type of things they will purchase in the future. This then allows you to create or refine your products or services to meet their needs. The end result being a net increase in lifetime customer value and long term profits.
Finding a niche can make you rich
Knowing your target market can help you carve a niche for your company and can set you apart from your competitors. For instance, say you cater to teens. By understanding your customer base, maybe you could expand your reach and target 20 to 25-year-olds. It’s a whole new demographic that could potentially boost your sales and build your brand.
Craft Targeted Messages
It’s very important that your messaging reaches the right people. By knowing your client’s avatar, you can create specific messages to attract customers. For example, your brand creates toys for kids. You’ll need to attract parents and convince them to buy your product. They need to understand how it can help their kids, why they need it, and why they should come to you instead of your competitors.
Knowing who your clients are can help you gain actionable insights, stay ahead of consumer trends, and help adapt to changing markets.
Empress Business Solutions helps you identify your target audience and map out effective strategies to acquire these customers. Together, we will walk through the steps needed to ensure your resources are used appropriately and position your business for successful outcomes.