In the dynamic world of entrepreneurship, it’s easy to get lost in the thumping bassline of economic forecasts, market shifts, and the relentless backbeat of competition. Just like in a musical jam session, it can drown out the rhythm that you’re trying to establish. Remembering why you started your business, your original beat can turn […]
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The Sweet Spot: Knowing Enough to Be Dangerous, but Not an Expert
By Twanna
The sweet spot isn’t a destination, but a dynamic and exciting part of the journey towards expertise.

Embracing the Future: How Automation and Client Experience Shape Service-Based Businesses
By Twanna
Today everyone is calling themselves a coach, consultant, strategist, online business manager, project manager, and all things in-between. To keep up with the ever-changing market and stand out from the crowd, businesses need to focus on two key elements (and they just happen to be things I’m super passionate about): automation and your client experience. […]
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Staying Positive: How Entrepreneurs Can Navigate an Impending Recession
Oh, the economy! It can be as unpredictable as the weather, and with talks of a recession on the horizon, it’s no wonder we’re all feeling a little anxious. But hey, keeping a positive vibe during tough times is essential for your business. Here are some tips on how to keep that upbeat attitude in […]

Automated Email Marketing Campaigns that Score BIG
Email automation is one of the simplest ways to communicate with targeted customers at specific times. Have a promotional offer for new subscribers? Send it via email. Have a freebie for loyal customers? Let them know via email. Yet, despite its simplicity, you need to know what type of automated email marketing campaigns work and […]

Acing your on-boarding process with CRM
There’s a reason ‘First impressions matter’ became a cliché. Because it’s true – especially for business owners. How many chances do you get to hook new clients? With a great first impression, half the work is done. The other half is about building loyalty. On-boarding new clients take good planning. Whether it’s getting their needs […]