Email automation is one of the simplest ways to communicate with targeted customers at specific times. Have a promotional offer for new subscribers? Send it via email. Have a freebie for loyal customers? Let them know via email.
Yet, despite its simplicity, you need to know what type of automated email marketing campaigns work and what keeps customers engaged.
In this blog, I will share a few tried and tested automated emails to help you grow your business.
Has someone just opted in for your emails? Make them feel welcome by sending an email with a brief about your brand, an incentive to purchase (say a 10% discount on their first buy), and a CTA to explore the best-selling products.
Lead nurturing emails
Create personalized emails based on the customer’s previous action to gently nudge them towards a sale. Educational emails (for products that are a little complex), thank-you emails following a purchase and thank-you emails after they’ve completed a milestone period of being your customer are some of the great examples.
Repeat customer emails
Treat repeat customers differently as they’ve decided to trust your business and will continue to do so IF you continue providing the same positive experience. Some examples of retention emails are product recommendations, requests for reviews, special discounts, or introducing some great deals.
Customer Winback emails
If someone on your email list hasn’t been active for a while, try re-engaging them with a check-in email, an update on new products, and giving them the option to choose the type of communication they want to receive.
Shopping receipt emails
Have an e-commerce store? Send receipt emails with every purchase.
E-commerce receipt emails have a staggeringly high open rate – as much as 70.9%! Compare that to the e-commerce average of just 17.9% and you can see how it’s the perfect way to get customers interested in more products.
Inventory update emails
Another great one for e-commerce businesses! If you track customer behavior and find that users are frequently searching for a sold-out product, send them an update once it’s back in stock.
Just conducted a webinar or held an end-of-season sale? Send feedback emails to the participants/customers. They’re a great way to gather valuable feedback about the event while making users feel special by letting them know their opinions matter to you.
Customers like feeling that they’re more than just a name in your system. Create that human touch by sending emails on their most important dates like birthdays, anniversaries, membership renewals, etc. with personalized messages.
Plan email campaigns for major holidays and events like Black Friday, Christmas, Thanksgiving, Valentine’s Day, Independence Day, etc. Have a build-up and a follow-up to the event. Introduce your holiday discount well in advance so that you’re among the first to reach your customers.
There are many more email marketing campaigns out there, but I’ve focused on these as they address several sales funnel stages. And with automation, you can quickly tailor each campaign, scale your marketing strategy, and reduce the potential for error.