Email automation is one of the simplest ways to communicate with targeted customers at specific times. Have a promotional offer for new subscribers? Send it via email. Have a freebie for loyal customers? Let them know via email. Yet, despite its simplicity, you need to know what type of automated email marketing campaigns work and […]
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Acing your on-boarding process with CRM
By Twanna
There’s a reason ‘First impressions matter’ became a cliché. Because it’s true – especially for business owners. How many chances do you get to hook new clients? With a great first impression, half the work is done. The other half is about building loyalty. On-boarding new clients take good planning. Whether it’s getting their needs […]

The Importance of Knowing Your Client’s Avatar
By Twanna
Yayyyy! April is here! A time for new beginnings, growth, and moving forward in positive ways. For entrepreneurs, this is the perfect time to revisit your client avatar – also known as buyer persona or target market. Because understanding your ideal client is the foundation for all your marketing strategies, you will want to know […]
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Automated Email Marketing Campaigns that Score BIG
Email automation is one of the simplest ways to communicate with targeted customers at specific times. Have a promotional offer for new subscribers? Send it via email. Have a freebie for loyal customers? Let them know via email. Yet, despite its simplicity, you need to know what type of automated email marketing campaigns work and […]

Acing your on-boarding process with CRM
There’s a reason ‘First impressions matter’ became a cliché. Because it’s true – especially for business owners. How many chances do you get to hook new clients? With a great first impression, half the work is done. The other half is about building loyalty. On-boarding new clients take good planning. Whether it’s getting their needs […]

The Importance of Knowing Your Client’s Avatar
Yayyyy! April is here! A time for new beginnings, growth, and moving forward in positive ways. For entrepreneurs, this is the perfect time to revisit your client avatar – also known as buyer persona or target market. Because understanding your ideal client is the foundation for all your marketing strategies, you will want to know […]